For Makers
Designed in, and chosen —
the moment a space is born.
Products you model on Strura appear as placeable BIM parts — on architects' design screens, and on the screens where individuals plan their layouts. Furniture and interiors can lead straight to your e-commerce site. From product data to design adoption and purchase, it's a new sales channel.
A New Channel
The moment a space is drawn becomes where products are found.
Strura is a platform for everything from intuitive modeling to design — and a new marketing foundation that helps products get known and adopted. Just model and register your product to reach professional design work and the screens where individuals shape their ideal layouts.
No handing out catalogs, no waiting to be found on a website. From design studies to an individual's floor planning, your product reaches people at the very scene where a space is being designed — the moment their interest is highest.
- CreateEasily model and digitize your products on Strura
- RegisterRegister to the platform along with product info (size, price, specs)
- Get discoveredAppears as a candidate on screen when architects or individuals build a space
- MatchFiltered automatically by required dimensions, performance, and design conditions
- Adopt & buyLeads to design adoption (spec lock-in) or to your e-commerce site
Why It Works
Why products get chosen on Strura.
Appears right at the moment of choice
Unlike catalogs or ads, your product shows up on "the very screen where they're looking for a product" — while an architect is designing or an individual is weighing a layout. You reach them when interest peaks.
Reaches only the right conditions
Products are proposed only to spaces that match the size, design, and budget. It saves the searcher's effort and, for makers, reaches high-probability targets without waste.
Chosen means adopted or bought — directly
Data placed on the design screen gets built into the architect's spec (BIM), or leads smoothly to an individual's e-commerce purchase. It doesn't end at "being known" — it connects directly to results.
Digital Marketplace
How it differs from catalogs and ads.
Strura's marketplace directly connects makers with "everyone who builds spaces." Beyond providing product information, it links spec adoption on the design floor to direct purchase via e-commerce by the shortest path.
| Item | Conventional distribution | Strura |
|---|---|---|
| Where products reach | Sales, trade shows, websites | "The moment" design or planning happens |
| Product data format | PDFs, printed catalog photos | Interactive data you can model and place |
| Target audience | An anonymous mass of viewers | Architects mid-design & individuals planning layouts |
| Updates | Waiting on reprints and site revisions | Registered data updates in real time |
| Distance to close | Multi-step: inquiries, quotes, etc. | Built into the design spec (BIM) / direct to purchase (EC) |
| Visibility of impact | Barely know who even saw it | See which spaces and designs used it |
Where design and daily life overlap —
a new way to be chosen.